A live panel discussion or interview taking place outdoors surrounded by lush greenery at night, with an audience seated in front. Two people are sitting on stage, one woman and one man, engaged in conversation. Large vertical screens display the words 'AXIOS' and 'THE RACE.' Several cameras and crew members are present, capturing the event.

AXIOS - THE RACE

2025 - MIAMI, FLORIDA

Conceptual Design 
Creative Direction 
Local Logistics
Speaker Management

Axios Live x The Race hosted Miami Grand Prix: Fueling the City’s Global Spotlight. An elevated evening of networking and conversation ahead of the Miami Grand Prix at The M Building in Miami’s Wynwood Arts District. The event brought together leaders from motorsports, technology, business, and media to explore how the race has amplified Miami’s cultural influence, economic growth, and role as a global hub.

City of Miami Mayor Francis X. Suarez headlined the program, sharing insights on the transformative impact of hosting F1. Conversations, hosted by Axios’ Sara Fischer, The Race’s Darren Cox, and Axios’ Nick Johnston, featured perspectives from former F1 Team Principal Otmar Szafnauer, TWG Motorsports CEO Dan Towriss, IBM SVP Jonathan Adashek, and Ferrari’s Head of Fan Development Stefano Pallard. Guests enjoyed signature cocktails, an intimate ambience designed for meaningful connections, and thought-provoking discussions that captured the energy and momentum of Miami’s place on the global stage.

  • View From The Top Segment

    Moderator:

    Nick Johnston, Axios

    Panelists:

    Jonathan Adashek, SVP of Marketing & Communications, IBM

    Stefano Pallard, Head of Fan Development, Ferrari

    Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • Otmar Szafnauer, Former Formula One Team Principal, Formula 1 in conversation with Sara Fischer, Axios

    Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • Two men are sitting on chairs in front of a lush, tropical backdrop with large green leaves. The man on the left is speaking, wearing glasses, a navy blazer, and jeans, holding a paper with the logo "SIX". The man on the right, dressed in a pinstripe blazer and white shirt, is smiling and listening. There are audience members in the foreground.

    Dan Towriss, CEO, TWG Motorsports in conversation with Nick Johnston, Axios

    Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • Mayor Francis X. Suarez, 43rd Mayor of Miami, City of Miami in conversation with Sara Fischer, Axios

    Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • Guests enjoyed signature cocktails, an intimate ambience designed for meaningful connections, and thought-provoking discussions that captured the energy and momentum of Miami’s place on the global stage.

    Stefano Pallard, Head of Fan Development, Ferrariin conversation with an event guest.

    Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • A man in a blue suit and glasses talking to a woman in a black floral dress at an outdoor event surrounded by other people.

    Guests enjoyed signature cocktails, an intimate ambience designed for meaningful connections, and thought-provoking discussions that captured the energy and momentum of Miami’s place on the global stage.

    Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • IBM, Ferrari relaunch F1 fan app with Watsonx AI

    Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.

  • Guests enjoyed signature cocktails, an intimate ambience designed for meaningful connections, and thought-provoking discussions that captured the energy and momentum of Miami’s place on the global stage.

    Axios Live x The Race — Miami Grand Prix: Fueling The City's Global Spotlight, presented by IBM.