Street scene outside The Queen Theater at night with a gathering of people, palm trees, and a large sign for The Queen Theater; nearby, the Anglers Hotel is illuminated.

CADILLAC F1 RACING

2025 - MIAMI, FLORIDA

City Permitting & Compliance
Production Management
Local Logistics Coordination
Talent & Entertainment Management

The Cadillac Racing Team launch party for Miami F1 celebrated the team’s branding reveal with a high-impact, design-forward showcase of the brand’s bold new identity ahead of Formula 1 Miami Grand Prix weekend. Produced by Lin Projects with support from Multz, the event transformed Queen Miami Beach into an immersive display of Cadillac’s signature luxury and racing heritage. Guests arrived through a striking “Cadillac Club” entrance, set against custom checkered street carpeting and enhanced with warm gold uplighting, bespoke staging, and refined design details.

The evening gathered VIPs, industry leaders, and cultural tastemakers for an exclusive first look at the Cadillac F1 aesthetic, anchored by an unforgettable series of performances from Janelle Monáe. Monáe captivated guests with a dynamic live set, followed later by an electrifying DJ performance that kept the energy high throughout the night. Blending meticulous production with star power, the event underscored Cadillac’s design excellence, performance legacy, and bold positioning on the global motorsport stage.

  • Cadillac Formula 1 Team Launch Party

    Mary T. Barra, Chair and Chief Executive Officer, General Motors with her husband Anthony Barra.

    Dan Towriss, Chief Executive Officer, TWG Motorsports with his wife Cassidy Towriss.

    Mark Reuss, President, General Motors with his wife Kim Reuss.

    [ In this photo from left to right ]

  • Cadillac Formula 1 Team Launch Party

    Terry Crews, American Actor and Television Host attended the Cadillac Club. Seen here in front of the First-Ever All-Electric 2026 Escalade IQL which was used to transfer Cadillac F1 Racing Team’s special guests to the event.

  • Cadillac Formula 1 Team Launch Party

    Janelle Monáe, American Singer-Songwriter and DJ performed a live DJ set at the Cadillac Club.

  • Cadillac Formula 1 Team Launch Party

    Janelle Monáe, American Singer-Songwriter and DJ attended and performed at the Cadillac Club. Seen here in front of the 2026 Celestiq, a custom commissioned ultra-luxury sedan, which was used to transfer Cadillac F1 Racing Team’s Janelle Monáe to the event.

    Alongside Janelle Monáe are the Cadillac Racing Team Grid Girls who were dressed in custom Cadillac suits and racing helmets.

  • A man in a white blazer speaking into a microphone on a stage with a spotlight, surrounded by an audience in a dark venue.

    Cadillac Formula 1 Team Launch Party

    Dan Towriss, Chief Executive Officer, TWG Motorsports revealing the Cadillac F1 Racing Team Branding at the Cadillac Club during the Miami Grand Prix in 2025.

  • Cadillac Formula 1 Team Launch Party

    Cadillac Club guests enjoyed passed canapés, a sushi bar and an open bar with custom designed cocktails while they were entertained by performances by Janelle Monáe and the Cadillac Formula 1 Racing Team brand reveal.

  • Cadillac Formula 1 Team Launch Party

    The Cadillac Racing Team Grid Girls who were dressed in custom Cadillac suits and racing helmets celebrating at the launch of the Cadillac F1 Team Launch at the Cadillac Club.

  • Live band performing on stage with audience watching at a music venue.

    Cadillac Formula 1 Team Launch Party

    Cadillac Club guests enjoyed passed canapés, a sushi bar and an open bar with custom designed cocktails while they were entertained by performances by Janelle Monáe and the Cadillac Formula 1 Racing Team brand reveal.

  • Cadillac Formula 1 Team Launch Party

    Guests arrived through a striking “Cadillac Club” entrance, set against custom checkered street carpeting and enhanced with warm gold uplighting, bespoke staging, and refined design details.

  • Cadillac Formula 1 Team Launch Party

    Dan Towriss, Chief Executive Officer, TWG Motorsports with his wife Cassidy Towriss standing in front of the striking custom Cadillac Club entrance.